Building on almost 90 years of experienced in the field of motorised two-wheel vehicles, BMW Motorrad is drawing on the conceptual benefits of single-track vehicles to develop innovative solutions, adding a new dimension to the area of urban commuting.
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Based on the BMW Group's sustainability strategy, BMW Motorrad aims to put a premium offer on the market in the area of electromobility in the foreseeable future. At the Frankfurt International Motor Show (IAA), BMW will be presenting its design concept in this area for the first time: "BMW Concept e".
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The design study BMW Concept e embodies the vision of an electrically powered scooter made by BMW Motorrad.
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Increasing limitations in traffic space, growing traffic density as well as both ecological and economical challenges give rise to new demands in the area of private transport in the major conurbation areas in particular.
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An e-scooter with sustainable technological solutions and the aesthetic design of the Concept e provides a response to these changing urban mobility needs.
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With its Concept e, BMW Motorrad shows how attractive and fascinating the interpretation of the theme of electrical drive on two wheels can be in terms of design, while at the same time attracting attention to its new business area "Urban Mobility".
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The Concept e is a vision: BMW Motorrad designers have developed the style and shaping of the e-scooter of the future - electric, digital, dynamic. The designers deliberately allowed themselves plenty of freedom so as to be able to strike out new, creative paths in the design of components and surfaces.
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The shaping and precision achieved reflect the core values of BMW Motorrad: emotion, dynamic performance and innovation. At the same time, the purist, clear design, colouring and choice of materials instantly suggest a clean, efficient yet agile single-track vehicle which allows one to move effortlessly through city traffic.
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So the design concept study Concept e is more than just an idea for a new vehicle. In addition to technical functionality and quality, the BMW Motorrad designers attach importance to an emotional dialogue between rider and vehicle.
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Their basic premise is that a vehicle has to do more than just function - it has to arouse the rider's emotions, too. It has to inspire the rider again and again, as well as reflect its specific technological features.
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